Westwood Wins Multiple Marketing Communications AwardsOctober 6, 2015
Westwood was recently recognized with four national marketing and communications excellence awards from Zweig Group and the Society of Marketing Professional Services (SMPS) which are professional organizations supporting the architecture, engineering, and construction industry.
At its 2015 Marketing Excellence Award ceremony in early September, Zweig Group honored Westwood with a 1st Place award for Integrated Marketing, 2nd Place for Special Event, and 3rd Place for Online Marketing. In August, Westwood took 3rd Place in the category, Corporate Identity - Brand Refresh at the 2015 SMPS Marketing Communications Awards.
Clare McDonough, Westwood’s director of marketing and communications, credits this success to a strong team culture and clear company vision. She says, “We are very excited and honored to have received these awards. Westwood’s audience should be able to experience our expertise, qualifications, and values through a variety of media before working with us or joining our team. The awards are one way to measure whether we have achieved our goals. It is truly an acknowledgement to the hard work of all involved.”
In December, 2014, Westwood launched its refreshed brand, logo and newly-defined value proposition, Better people. Better results. McDonough says, “Westwood is committed to attracting, recruiting, and retaining the talent our clients need for their specific industries. So, we live and breathe our brand on the inside. Our value proposition is a promise we make to ourselves and our clients.”