Clare McDonough

Vice President, Brand Communications

Clare supports the president, executive team, and senior leaders to develop and implement audience engagement methods that support Westwood's brand heritage, drive brand awareness, enhance brand loyalty, and increase revenue across all business units. She leads her team with corporate marketing and communications strategies that build a positive brand reputation with prospective clients, potential employees, and other industry professionals.
 
With the support and hard work of her team, Clare led the firm to receive 10 industry awards recognizing marketing excellence since 2015. She was instrumental in the design and development of Westwood’s Opportunities Matrix as a tool to support new business generation and organize marketing channels and tactics. She also developed the firm's Community Partnering program, which aims to directly support communities impacted by large-scale projects in which Westwood is involved. Clare is a member of Westwood's Giving Back committee and is passionate about causes that support the wellbeing of children and families in need.
 
Clare joined Westwood in 2003 and is a shareholder in the firm. Her expertise stems from more than 35 years in the AEC industry with roughly ten years on project teams working on municipal, highway, and private development projects both in the office and out in the field. She provided AEC consulting services through Autodesk and her own business for several years prior to joining Westwood.

Education
  • Metropolitian State University, BS Technical Communications
  • Minneapolis School of Art, AAS Computer Art and Animation
  • Saint Paul Tech College, AAS Civil Engineering Technology
  • Minneapolis Drafting School, AAS Architectural Technology
Certifications
  • MMBC Mini Masters Business Communications
Associations
  • Society of Marketing Professional Services
  • American Marketing Association